Feedback loop system for data driven decisions
Feedback loop system for data driven decisions
Assumptions → Validation → Roadmap
TL;DR
TL;DR
The NU, a B2B2C longevity startup, lacked systematic user feedback - decisions were opinion-based with limited user understanding. I led the design and implementation of a feedback engine that enabled outcome-driven planning. This allowed us to validate assumptions early, stop low-value features before development, and cultivate a more rigorous product culture.
The NU, a B2B2C longevity startup, lacked systematic user feedback - decisions were opinion-based with limited user understanding. I led the design and implementation of a feedback engine that enabled outcome-driven planning. This allowed us to validate assumptions early, stop low-value features before development, and cultivate a more rigorous product culture.
First, there was chaos…
First, there was chaos…
Opinion-led debates
Opinion-led debates
Building based on assumptions
Building based on assumptions
Not knowing our users good enough
Not knowing our users good enough
Unstructured received feedback
Unstructured received feedback
Lack of focus
Lack of focus
…so we set a goal…
…so we set a goal…
Improved prioritisation and resource efficiency
Improved prioritisation and resource efficiency
Build an automated feedback loops system
Build an automated feedback loops system
Make informed, data driven decisions
Make informed, data driven decisions
Raising the importance of research and outcome based culture
Raising the importance of research and outcome based culture
my role…
my role…
I led the execution, partnering with our Head of Product for mentorship, decision framing, and opportunity mapping. Together we aligned stakeholders and embedded the rituals.
I led the execution, partnering with our Head of Product for mentorship, decision framing, and opportunity mapping. Together we aligned stakeholders and embedded the rituals.
…and so the process started!
…and so the process started!
First, I utilised the existing feedback..
Affinity mapping, building an opportunity tree and a Notion database off of it.
...created an opportunity tree...
Based on feedback we already had and around the business north star metric, I built an opportunity tree and created a Notion database from it.
...and started building feedback loops!
A loop at the time, patiently and steadily
01 Sales calls
Capturing prospect insights from sales calls and meeting every other week with our Head of Product and sales team.
03 In-app feedback
Building an in-app feedback form to capture user input. [WIP]
04 On-demand interviews and questionnaires
Validating concepts with client interviews before committing to larger initiatives.
05 Continuous interviews
Establishing an ongoing interview cadence to maintain direct user connection. [WIP]
First, I utilised the existing feedback..
Affinity mapping, building an opportunity tree and a Notion database off of it.
...created an opportunity tree...
Based on existing insights, created the opportunity tree around the north star business metric.
...and started building feedback loops!
A loop at the time, patiently and steadily
01 Sales calls
Capturing prospect insights from sales calls and meeting every other week with our Head of Product and sales team.
02 Dashboard analytics
Defined key user events to track in collaboration with our Head of Product.
03 In-app feedback
Building an in-app feedback form to capture user input. [WIP]
04 On-demand interviews and questionnaires
Validating concepts with client interviews before committing to larger initiatives.
05 Continuous interviews
Establishing an ongoing interview cadence to maintain direct user connection. [WIP]
The overall system
The overall system
Impact
Impact
Knowing the users better
Ideas validation and prevented waste
Planning behaviour shifted: Roadmap conversations now open with the tree and latest signals; fewer “why are we doing this?” debates.
Outcome-first mindset
Making informed, data driven decisions
Strategic prioritisation and increased focus
Raised product culture: Research became default; outcomes-first framing and shared artefacts improved shared understanding and decision quality.
Key learnings
Key learnings
Obsess over users, not competitors.
Obsess over users, not competitors.
Obsess over users, not competitors.
Data beats assumptions.
Data beats assumptions.
Data beats assumptions.
Listen more, assume less.
Listen more, assume less.
Listen more, assume less.
Resources
Resources
Other projects
Other projects
Blood report redesign
Turning a post-pivot mess into a scalable reporting system
Lead product designer
Led end-to-end design of personalised longevity platform
Automated feedback loop system
Currently based in Slovenia
Currently based in Slovenia
Currently based in Slovenia